I must have done 'n' number of risk assessment for launching new products in FMCG and chemicals sectors. And these are Hazop, FEMA, DuPont Risk asessment. Im particularly in favour of a through risk assessment since it highlights potential issues from as angle and helps in being aware of them and being ready with a risk mitigation plan. The war games for the key launches in key countries like China help see the picture in totality and bring enormous solidity to the entire plan. For a particular product launch, we even had a proactive and reactive PR plan.
Inlight of this, I was apalled that Ratan Tata said they had a warning and they have tighten security in the front gate only, it wouldnt have helped since the terrorists entered from back. This told me that they didnt do any risk assessment workshop looking at all posibilities and this could have avoided the dastardly act that was carried out in Taj Mumbai.
Risk assessment studies for airport, hotels, train stations, buildings, hospitals, malls are needed to be done very urgently in countries like US, India, Philippines. We have the skills available, need the willingness and resources to implement this. Insurance compmanies must drive this as part of their business since they end up paying for such occurances.
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