Today, I saw hell lot of advertisments air in India last three year.
Its full of problem solution advertisments, allmost all linked to beauty and romance. Most of these used scare to force the consumers to use it, use or pay!
The Balbir Pasha campaign was well thought out idea to increase usage of condoms. It has succeeded in creating awareness by piggy backing on a problem. So according to Lowe, condom is not about birth control while bonsing but its fun & pleasure without having to pay a price for it.
May be I got it wrong. May be it was a aids awareness campaign in which case must say it was very successful.
Deodorant try to sell unabsedly either of greatness of a fragrance or the ills of bad odour.
NO wonder none of these are memorable.
A memorable adv with have a bit of mystery, some humour and a complete story for reaching for te sky.
The Lifebouy little Gandhi suceeded because it payed with the secreat dream of all of us to change te world and leave a lasting impression, however small we may be.
Beauty, secenity and aspiration beyound everyday mundaneness always will be sucessfull.
Thats what Rumy believes, because she knows it.
Whos Rumy?
Well, I dont know.
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