Anything grows if it serves a need of people and so Facebook has grown at massive rate. An corporate worth its salt will have it at the top two channel for communication in their digital strategy. Its user ship is huge and growing.
I have seen it grow and change for the worse. It is indeed a business venture and it has a legitimate mate right to earn $ but it has done so through selling unsuspecting sellers data to corporates who target them to sell their ware.
It is a creepy place now. I may want to travel to Bali and do some searches to book a hotel and search for places to visit. I do all the bookings and am done with it. Yet for next several days in FB, I will be bombarded with innumerable sales pitch focused on Bali. Same way, I have done some searches of illicit affairs and for several weeks subsequently I was bombarded with news, sites, deals on that. It is now just like e-bay or amazon only it doesn't have their expertise and have lofty pretense of building communities! They market metrics they use to peddle their so called community is often found to be fudged.
It has always been toxic and given birth to generations who would do things so can appear chic, cool, rich, happening in FB. Its not real. Looking at it before people would go into depression and manic rush to do something happening to perk up their life even if it meant nothing to their soul.
And it has sold its soul to make cheap money. It sold adv to Russians to meddle in the election in Germany!! FB is nothing but prostitution in another name. Most of my friends no longer post anything meaningful there. Im done with it. An organization last if it has a purpose other than making money by any means. FB will not be around in another decade if it cannt reinvent itself with authenticity.
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