Sustainability should have got far more importance by now than the way its being treated now.
Human beings are essentially selfish and we hardly can think of life beyound our next generations.
Hence, sustainability has quickly become a business opportunity and any business, to be successful, lack true honestly. Any body familiar with marketting knows that marketting is most about creating a need for something consumers dont really need.
sustainbility should be far beyound selfishness and money, it should be the vision.
what companies are doing? They continue to do what they were most doing but now increasing twisting it to their sustainability agenda.
For example for ages, every company got projects on cost reduction for energy and utility etc, companies continue to do it and just name it as sustainability initiative now a days.
Its time to wake up and give it due importance it richly deserves. Its time to make tough choices. We are yet to see anyone yet making a choice of not having a business because its against sustainability.
We arent even now seeing the big investments being made in reneawable energy and clean technologies.
Tough situations demand tough decisions. Bali roadmap is anything but a true actionable strategy.
Its time to say that the global population grwoth isnt sustainable. Since, the poor traditionally got more kids, they cause irrepairable damange to the earth without meaning it, its beyound their comprehension. They have many children who arent given education and good upbringing and they grow up to have more children and continue the damage the earth. Long term education programme and rigid population control measure (they work, look at China) are something that would play a big role in sustainability.
But will Indian government listen? Or our African countries?
We need a solid public opinion and drive to make our givernments listen and do what is right for our planet.
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